Privacy Policy

I appreciate that you are on this page, that means that your data matters to you, and you want to know the destination of them and who collects them.

I’m Rubén de Gracia, creator of DiscoveryFunnel and owner of this site. If you want to contact me, you can do so by sending an e-mail to

Next, you have the information regarding the privacy of your data in accordance with current European regulations.


In accordance with the provisions of the General Regulation (EU) on Data Protection, by accepting this Privacy Policy you provide your informed, express, free and unambiguous consent so that the personal data you provide through the website (here in after THE WEB) are included in a file of “WEB USERS AND SUBSCRIBERS” as well as “CLIENTS AND / OR SUPPLIERS”:


  • My corporate name is: Elitelia OÜ
  • My number in the business register is 14484958
  • My registered office is at Sepapaja tn 6, Lasnamäe linnaosa, 15551 Tallinn, Estonia
  • Email:
  • My social activity is: blogging, consulting, services and training for digital companies, their teams and Online Businesses.


This Privacy Policy will be valid only for personal data obtained on the Website, even if they are linked by the Website.


With this I manifest my commitment to maintain and guarantee business relationships in a secure manner by protecting personal data and guaranteeing the right to privacy of each user of our website.


A small approximation is important, therefore, you should know that it would be any information about a person who provides us when you visit our website, in our case name and email, and if you buy a product in need of an invoice, we will request full address, name, surname , telephone and ID or CIF, or economic data of the pharmacy, number of employees, etc. during the development of the service.


Additionally, when you visit our website, certain information is automatically stored for technical reasons such as the IP address assigned by your Internet access provider.




To process your personal data, I will apply the following principles according to the RGPD:


  • Principle of legality, loyalty and transparency: I will always require your consent to the processing of your personal data for one or more specific purposes that I will inform you in advance with absolute transparency.
  • Principle of data minimization: I will only request data strictly necessary in relation to the purposes for which I require them.
  • Principle of limitation of the term of conservation: as you will later check, the data will be kept for no longer than necessary for the purposes of the treatment. Depending on the purpose, I will inform you of the corresponding conservation period. In the case of subscriptions, I will periodically review my lists and eliminate those inactive records for a considerable time.
  • Principle of integrity and confidentiality: Your data will be treated in such a way that an adequate security of personal data is guaranteed and confidentiality is guaranteed. You must know that I take all measures aimed at preventing unauthorized access or improper use of my users’ data by third parties.







As stated in the regulations, I inform you as a USER, which, through contact forms or subscriptions, collects data, which are stored in a file, with the exclusive purpose of sending electronic communications, such as : newsletters (newsletters), new posts (posts), commercial offers, free webinars, as well as other communications that THE OWNER understands interesting for its USERS. The fields marked as mandatory completion, are essential to realize the expressed purpose.


In short, the PURPOSE is the following:


  • The sale of training and consulting for pharmacists and their teams.
  • The sale of online marketing services.
  • The sale of Ebooks
  • The sale of books
  • Manage the list of subscribers and users assigned to the web.
  • Content supply on the blog
  • Direct your network of affiliates and merchants, as well as the management of their payments.
  • Organization of congresses and events online and offline.


Only the owner will have access to your data, and under no circumstances, this data will be transferred, shared, transferred, or sold to any third party.


The acceptance of the privacy policy, through the established procedure of double opt-in (or confirmation email) It will be understood for all purposes as the provision of EXPRESS AND UNEQUIVOCAL CONSENT of the USER to the processing of personal data in the terms set out in this document, as well as to the international transfer of data that occurs, exclusively due to the physical location of the facilities of the service providers and those in charge of data processing.


In no case will a different use be made than the purpose for which the data have been collected, much less will I transfer this data to a third party.



In the case of being older than fourteen years, you can register on the WEB without the prior consent of your parents or guardians.


What happens if you are under 14?


In this case, the consent of your parents or guardians will be mandatory so that we can process your personal data.


Warning: If you are under fourteen years old and you have not obtained the consent of your parents, you can not register on the web, so we will proceed to deny your request if you have proof of it.




Thanks to the consent, we can treat your data being a mandatory requirement to be able to subscribe to the website.


As you well know, you can withdraw your consent at the time you want.




The data collected at any time are specially protected, but are categorized as identifying data.


I will keep your data during the time legally established or until you request to eliminate them.


Obviously, you are solely responsible for the truthfulness and accuracy of the data you send me, exempting me from any type of responsibility in this regard.


As a user, you must guarantee the accuracy and authenticity of the personal data provided, providing complete and correct information in the different data collection forms.


THE OWNER until the date complies with the guidelines of Organic Law 15/1999 of December 13 on the Protection of Personal Data, Royal Decree 1720/2007 of December 21, which approves the Regulations for the development of said Organic Law and other current regulations and applicable at all times, ensuring to ensure proper use and treatment of personal data of the user.


As of May 2018, we will be governed by the regulations that will apply, being the General Regulation on Data Protection (RGPD) of the European Union.


Likewise,THE OWNER informs that it complies with Law 34/2002 of July 11, Services of the Information Society and Electronic Commerce and will request your consent to the USER for the treatment of your email for commercial purposes in each moment.


In compliance with the provisions of the regulations, we inform you that the data provided, as well as data derived from your navigation, may be stored in the files of THE OWNER and treated for the purpose of addressing your request and maintaining the relationship established in the forms you subscribe.


Additionally, the USER consents to the processing of their data in order to inform them, by any means, including electronic mail, of products and services of THE OWNER


If you do not authorize the processing of your data for the purpose indicated above, the USER may exercise their right to object to the processing of their data under the terms and conditions set forth in the section entitled “Exercise of Rights”.




The owner informs you that has implemented the security measures of technical and organizational nature necessary to guarantee the security of your personal data and to avoid their alteration, loss and treatment and / or unauthorized access, taking into account the state of the technology, the nature of the stored data and the risks to which they are exposed, whether they come from human action or from the physical or natural environment. All in accordance with the provisions of the RGPD.


Likewise, THE OWNER has established additional measures in order to strengthen the confidentiality and integrity of the information in your organization. Continuously maintaining the supervision, control and evaluation of the processes to ensure respect for the privacy of the data.


Likewise, as you can see, the website has an SSL certificate, which guarantees the security of your data.




5.1 Forms of subscription to contents: within the web there are several forms with the purpose of sending by email information and news bulletins, to manage subscriptions, marketing campaigns and messages related to the management of the courses and services contracted. The management of these emails is carried out by Active Campaign.


5.2 Comments form: The website includes a form whose purpose is to comment on the articles and give your opinion respecting the freedom of expression. The user will be able to post comments in the posts that are published. The personal data entered in the form to insert these comments will be used exclusively to moderate and publish them. The data collected through this form will be stored on the Webempresa servers.


5.3 Contact form: There is a contact form whose purpose is the answer of queries, suggestions or professional contact. In this case the email address will be used to respond to them and send the information that the user requires through the web. This data will be stored in the Webempresa and Active Campaign servers.


5.4 Cookies: When the user registers or navigates on this website, “cookies” are stored. The user can consult the cookie policy at any time to expand information on the use of cookies and how to deactivate them.


5.5 Form for the purchase of infoproducts, mentoring, events, trainings, consultancies: infoproducts can be acquired from the web. In this case, buyer data (Name, last name, address and e-mail) are required through the Sendowl platform.


5.6 Users can unsubscribe at any time from the services provided by THE WEB from the same Newsletter through a cancellation form.


5.7 Tracking systems used in this site:
Google (Analytics), in THE WEB we also study the preferences of its users, their demographic characteristics, their traffic patterns, and other information together to better understand who their audience is and what they need. Tracking the preferences of our users also helps us show you the most relevant ads.


Likewise, I would like to inform you that for the recruitment of subscribers and clients I use Facebook Ads so, when generating an advertisement, you can segment the audience by location, demographic data, interests, etc. so the data obtained by this platform, would be subject to this privacy policy from the moment the user leaves their data to join the newsletter of my community.


I will not share, sell, rent your personal information with other parties. I may share certain information with the authorized third party service providers necessary to provide you with some services.



On our website we offer links and services related to different social networks (for example “I like” Facebook). If you are a member of a social network and click on the corresponding link, the provider of the social network may link your profile data with the information of your visit to said web page.


Therefore, it is convenient to inform you about the functions and policies on the processing of personal data of the respective social network, if you access one of our web pages with any of your profiles on social networks or share information through them.


You can access the privacy policies of the different social networks at any time, as well as configure your profile to guarantee your privacy. We encourage you to familiarize yourself with the conditions of use of these social networks before you start using them:





As a service to visitors, this website may include hyperlinks to other sites that are not operated or controlled by the WEB. Thus THE OWNER does not guarantee, nor is responsible for the legality, reliability, usefulness, veracity and timeliness of the contents of such websites or their privacy practices. Please, before providing your personal information to these other websites THE WEB, keep in mind that your privacy practices may differ from ours.


The only object of the links is to provide the USER with the possibility of accessing said links and knowing about our work, although THE OWNER does not offer or market by itself or through third parties the information, content and services available on the linked sites, nor does it approve , supervises or controls in any way the contents and services and any material of any nature existing in them. THE WEB is not responsible in any case for the results that may be derived to the User by accessing said links.




Those individuals who have provided their data through THE WEB, may contact THE OWNER in order to exercise their rights of access to their data, rectification or deletion, limitation and opposition regarding the data included in their files.


Any information that we need to store, by virtue of a legal or contractual obligation, will be blocked and only used for those purposes instead of being deleted.


If you are interested, you can exercise your rights by written communication addressed to THE OWNER with the reference “Data protection”, specifying your data, proving your identity and the reasons for your request at the following address:


Rubén de Gracia (ELITELIA OÜ)

Sepapaja tn 6, Lasnamäe linnaosa, 15551 Tallinn, Estonia

You can also exercise the rights, through email:





THE OWNER reserves the right to modify its Privacy Policy, according to its own criteria, motivated by a legislative, jurisprudential or doctrinal change of the Spanish Agency for Data Protection.


Any modification of the Privacy Policy will be published at least ten days before its effective application. The use of THE OWNER after said changes, will imply the acceptance of them.



The person in charge of the data file is THE OWNER.


As responsible for treatment outside the aforementioned responsible:


THE OWNER has contracted the services of Hosting to WEBEMPRESA EUROPA, S.L. (Identified with the trademark Webempresa), with registered office at C / Almagro 11 6º 7ª 1. 28010 Madrid (MADRID) registered in the Mercantile Register of Madrid, Volume 37232, Folio 212, Page M 664086, Section 8, inscription 1 and 2 with C.I.F .: B65739856. You can check their privacy policy and other legal information in the following link:


The services of subscription by electronic mail and sending of newsletters to the company ActiveCampaign, LLC (Identified by the trademark “ActiveCampaign”) company subscribed to the Privacy Shield, for which your data is safe.


For the purchase of products and services, THE WEB uses ThriveCart, being able to consult its privacy policy and other legal aspects in the following link:


THE OWNER reserves the unilateral right to change suppliers and / or add new suppliers without prior notice to THE USER.




To provide services strictly necessary for the development of my activity, THE WEB uses the following providers under their corresponding privacy conditions.


  • Hosting: Webempresa Networks
  • Web platform: Org
  • WordPress Template: Genesis
  • Messaging and bulletin delivery services: ActiveCampaign
  • Checkout platform: Thrivecart
  • Payment options: Stripe y PayPal
  • Billing platform: Quaderno.
  • Webinar platform: Demio
  • Privacy of tracking sources used on this site: Google (Analytics)



The user and, in general, any natural or legal person, may establish a hyperlink or technical link device (for example, links or buttons) from their website to THE WEB (the “Hyperlink”). The establishment of the Hyperlink does not imply in any case the existence of relations between THE WEB and the owner of the site or web page on which the Hyperlink is established, nor the acceptance or approval by THE WEB of its contents or services. In any case, THE OWNER reserves the right to prohibit or disable at any time any Hyperlink to the Website.



In accordance with the provisions of Law 34/20023, of June 11, Services of the Information Society and Electronic Commerce you can oppose the use of your information for advertising purposes, market research or development of satisfaction surveys in any moment, as well as revoke your consent at any time (without retroactive effect).


To do this, you must send an email to the address If you have received advertising by email, you can also oppose from said email by clicking on the link included in it by following the instructions provided. Another simpler way would be to access your user account and select the corresponding options.


Please bear in mind that our systems may require a lapse of time that in no case will exceed 48 hours for your opposition or revocation to take effect, understanding that during that period of time you can continue to receive messages.


In relation to the management of your data associated with the social profiles of THE OWNER, the exercise of the right of access, will depend on the functionality of the social network and the possibilities of access to the information of the user profiles. With regard to the rights of access and rectification, we recommend that you can only be satisfied in relation to that information that is under the control of THE OWNER.


In addition, you can stop interacting, follow or receive information from the social profiles of THE OWNER, remove content that no longer interests you or restrict who shares your connections, through the mechanisms stipulated in the different social networks.


The user can access the privacy policies of each Social Network, as well as configure their profile to guarantee their privacy. THE OWNER encourages users to familiarize themselves with the conditions of use of different social networks before starting to use them.





The User declares to have been informed of the conditions regarding protection of personal data, accepting and consenting to the treatment of the same by THE OWNER in the manner and for the purposes indicated in the legal notice.


As you know and we have communicated throughout the present privacy policies, at any time you can revoke your data, but always without retroactive character.